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M&T's Super Support For Trees

Project type: 
Million Tree Challenge
Year: 
2018

Doug, Chuck & Mike

In celebration of M&T Printing Group’s 50th anniversary, London will be greener place. Giving back to the community is important for M&T and as Million Tree Challenge Partners, they are walking the walk through a wide variety of support.

M&T decided they wanted to celebrate their golden anniversary by helping get more trees planted in London. This support has taken on many different forms and with all the different money and in-kind donations has exceeded a $10,000 Silver MTC sponsorship.

In January, M&T donated a full page colour ad in London Inc. Magazine to help promote our MTC Sponsorship program to London businesses. Shortly after that the Million Tree Challenge was being mentioned regularly in M&T radio ads on 102.3JackFM.

Chuck LeavellIn March, M&T arranged for a special reception to ‘Talk Trees with Chuck Leavell. Chuck is an avid tree farmer from the US who advocates for trees, he is co-founder of the Mother Nature Network, and the author of many tree- and sustainability-related books. Chuck is also the keyboardist for The Rolling Stones and was in London to play a concert at the Aeolian. We certainly enjoyed learning more about what Chuck does in regards to trees and he even told us about the Stones’ upcoming European tour!

In April, M&T donated $2,500 towards their MTC Sponsorship and also donated a booth at the Spring Home and Garden Show for ReForest London to do a seedling giveaway to promote the Million Tree Challenge. They also provided a large backdrop for the booth and small note pads to give away. This booth was very popular and helped get the word out about the challenge. As a non-profit, it is difficult for ReForest London to afford expensive trade show booth space so this was a wonderful opportunity to reach homeowners in London.Spring Home Show

During the late spring M&T supported the launch of our Every Londoner Plant a Tree campaign. We’ve surpassed London’s population of the MTC counter and now it’s time for every Londoner to plant a tree. They helped create a postcard for the campaign, printed it and then sent it to 5,000 households in new London neighbourhoods where trees are greatly needed. This postcard is our main handout for this campaign that highlights three ways Londoners can plant a trees, plus it promotes our garden centre partners – A&M, Heeman’s, Heritage Garden Gallery and Parkway Garden Centre – plus M&T Printing Group’s great support of the Million Tree Challenge.

We look forward to working with M&T further on promoting London’s Million Tree Challenge and tree planting for the future health of the Forest City. Thank you to Mike Froome and M&T Printing Group for being such a great MTC Partner.

Photo information

The top image is, left to right: Doug McIntosh, RFL Board Chair; Chuck Leavell, Rolling Stone and tree farmer/advocate; and Mike Froome, VP, M&T Printing Group.Photo Steve Martin

The middle image is Chuck Leavell, Rolling Stones' keyboardist and tree farmer/writer and advocate. Photo Steve Martin

The bottom image is ReForest London volunteers at the Spring Home Show, left is Malcolm Sherwood with Candida Carr-Harris. Photo Sheila Creighton